Blue City reports stable growth and expands retail, entertainment, and green initiatives

Blue City Shopping and Entertainment Centre, located in Warsaw’s Ochota district, has maintained a stable commercial performance in 2024, driven by new tenant acquisitions, lease renewals, and sustainability initiatives. The mall continues to expand its retail and entertainment offerings, while also implementing eco-friendly solutions, including the launch of a new electric vehicle charging hub.

Covering 63,000 sqm, Blue City is home to 200 retail stores, service outlets, dining options, and entertainment facilities, including Helios cinema, Inca Play children’s playroom, fitness clubs, a climbing wall, a billiards club, and a mini golf course. Its commercialisation strategy focuses on creating a family-friendly shopping destination with a carefully curated tenant mix.

The year 2024 saw the signing of nine new lease agreements, covering approximately 5,000 sqm, while over a dozen lease renewals were finalized for around 7,500 sqm. One of the most notable additions was a new C&A store, featuring a modern concept, self-service checkouts, and energy-efficient lighting. The 2,000 sqm store, offering women’s, men’s, and children’s collections, opened in September on Level 0, becoming the seventh C&A location in Warsaw.

Additionally, Roger Publishing, founded by popular blogger Mama Gynaecologist, launched its first brick-and-mortar store in June 2024, offering clothing, cosmetics, and accessories. The Spanish phone accessories brand Kamalion also selected Blue City as a key location for its Polish expansion, opening a store in spring 2024. Later in the year, H&M unveiled a revitalized, modernized store following a major renovation.

Blue City has also broadened its entertainment offerings, with the opening of Złota Bila Billiards Club in winter 2024. Spanning 2,000 sqm, the venue features 40 billiard tables and 8 darts lanes, making it the largest billiards facility in Poland under one roof.

As part of its ESG strategy, Blue City has committed to achieving climate neutrality by 2050. A major step toward this goal was the launch of a new electric vehicle charging hub in September 2024, in collaboration with Polenergia eMobility. The eight-car charging hub was developed as a relaxation zone, integrating greenery and urban design elements as part of the centre’s energy modernization project with Polenergia Group.

Reflecting on 2024, Anna Gut, Leasing Director at Blue City, emphasized the mall’s steady development and ongoing investment in its infrastructure.

“The year 2024 has proven to be a stable year for us, thanks to both our management strategy and the confidence of our tenants. We continue to enhance our retail offer with brands that attract customers. I am pleased that in the past year, both international retail giants and local businesses have chosen Blue City for their stores. Further openings are planned for the first quarter of 2025, and we are also set to begin infrastructure investments prepared last year,” Gut commented.

With new store openings, expanded entertainment options, and a strengthened commitment to sustainability, Blue City continues to position itself as one of Warsaw’s premier shopping and leisure destinations.