ISG intensifies global strategy in Germany
The international construction service provider ISG is beginning its fourth decade operating in Germany with a new managing director and a renewed focus on its core strengths and expertise of delivering outstanding workspaces for its global customer base. Martyn Peters replaces Aydin Karaduman to lead the business as Managing Director CEE. Iris Wolke-Haupt, former Managing Director Germany, has decided to leave the company. Martyn reports into ISG’s global COO, Zoe Price.
Martyn Peters is a 15-year ISG veteran and former Commercial Director for the firm’s global fit out practice, delivering major projects for clients including international financial services organisations, including UBS and Google and global technology brands. Martyn comments: “ISG has always been an organisation that has put purpose at the heart of our operations, and we have a selective approach to working with customers who share our view of the world. The global brands in our portfolio recognise the importance of doing the right thing, not simply taking the easiest option, and this approach unleashes the potential for a contractor to maximise value at every stage of a project’s delivery. Our focus on delivering the very best workspaces, with optimised operational performance and created via an approach that maximises innovation and social value outcomes is a formula that continues to prove highly attractive to our global client base. I am looking forward to contributing to ISG’s further development and consolidating our position in the market.”
Zoe Price, ISG’s global COO, added: “Germany, Luxembourg and Switzerland are important target markets for our international customers. Group-wide, Germany is now the second most important market after the UK, and we continue to see great potential for growth here. As an established and trusted brand within CEE, I’m confident that under Martyn’s leadership, ISG will continue to thrive and consistently raise the benchmark for excellence across all workplace projects.”
ISG entered the German market in 1992 with the integration of what was then Interior Construction GmbH into the group. ISG now operates in eleven different countries in Europe and Asia and is represented in Germany at three locations in Frankfurt, Berlin and Munich. ISG honors the anniversary year with three web campaigns on the topics of sustainability, corporate culture and modern working environments. Martyn Peters added: "With 30 years of market presence, ISG surpasses most companies in the German construction industry in terms of experience, local networking and competence. I am particularly proud of our employees, who made this success possible and continue to enrich us with their commitment.”
