NEINVER’s FACTORY Ursus in Warsaw expands outlet offer with Samsonite and Ryłko brands

by   CIJ News iDesk III
2024-07-10   11:26
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The Warsaw FACTORY Ursus outlet has expanded its offer with two popular brands on the Polish market. These are Samsonite and the Polish footwear and accessories brand Ryłko.

"Samsonite and Ryłko perfectly match the shopping needs of our outlet customers, strengthening the portfolio of FACTORY Ursus tenants in the mid-mass market segment. These are the next outlet stores of both companies in NEINVER centres, which proves, that FACTORY is a great place for brands to grow. We are delighted with the business success of our partners, to whom we offer support at all stages of the collaboration, sharing our knowledge, experience, analytical tools and ideas," says Andrea Aburra, Head of Leasing Poland & Italy at NEINVER.

The Samsonite showroom presents a full range of high-quality suitcases in a space of almost 168 square metres. "The FACTORY Ursus outlet centre is characterised by its good location and the presence of many interesting brands. We want to be a part of this unique offer, reaching out to another segment of customers interested in Samsonite's outlet offer," says Janusz Sobieski, Retail Manager of Samsonite.

The Polish brand Ryłko invites customers to a 160 sqm outlet store. In FACTORY Ursus, it offers a wide range of footwear for women and men - for everyday wear, in a sporty elegance style, as well as for formal wardrobe, designed in classic as well as modern designs. "The network of Ryłko stores continues to grow, investing in places where it efficiently reaches out to a new range of customers, as well as bringing it closer to those already familiar with the brand. We could not miss in FACTORY Ursus," says Danuta Szydłowska of Ryłko.

FACTORY Ursus is the first outlet centre on the Polish market, with a wide range of premium and mid-range brands in almost all categories: from women's and men's fashion, footwear, underwear and leather goods, through a rich representation of sports brands and denim, to home goods, cosmetics and jewellery. On nearly 20,000 square metres it brings together more than a hundred outlet stores of local and international brands, with prices constantly reduced from 30% to 70%, as well as service outlets and cafés.

The outlet has two car parks - above ground and underground with spaces for families, chargers for electric cars and bicycle stations. The interiors are fully adapted for people with mobility difficulties. There are also charging points for mobile devices, rooms for parents with children and a playground. for parents with children and a playground.

The FACTORY chain in Poland is operated by NEINVER, a leading European manager, developer and investor in the outlet centre market.

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