Orlen expands gastronomic offer across 1,900 stations in Poland by end of 2024

Orlen ended 2024 with a total of 1,900 fuel stations in Poland offering gastronomic services, out of a total of 1,941 stations nationwide, according to Jan Tar, Executive Director of Operations and Retail Sales at Orlen. Of these, over 1,340 locations featured the modern Stop.Cafe 2.0 format.

“The past year posed significant challenges for our company. We conducted a thorough review of planned and ongoing projects while advancing our growth strategy. This resulted in a substantial expansion of our gastronomic offer across 1,900 stations, with more than 1,340 adopting the modern Stop.Cafe format,” said Tar. He also confirmed plans for further expansion in 2025, with additional stations to be opened in Poland and internationally.

Customer feedback has been overwhelmingly positive, as highlighted in the National Auto Test survey. According to the results, 66% of customers expressed a preference for Orlen compared to an average of 32% for competing brands. Additionally, 68% of respondents felt that Orlen’s offerings met their expectations, exceeding the market average of 36%. The company’s innovation was acknowledged by 62% of customers (versus the market’s 35%), and 55% rated Orlen’s price-to-quality ratio favorably, compared to a market average of 37%.

“These results surpass those of our competitors and validate our efforts to enhance the gastronomic offer. We have introduced numerous new items, both permanent and seasonal, which have been well received by our customers. We are particularly proud of the success of our restaurant-style offerings at ILO stations, where the summer family meal sets proved to be a major hit,” added Tar.

The total number of Orlen stations in Poland increased from 1,929 to 1,941 in 2024. Orlen continues to dominate the market, maintaining more than three times the number of stations compared to the second-largest network, BP, which operates 577 stations.

“Our stations serve as testing grounds for new concepts and technologies. The industry has evolved, and we must now approach business dynamically, experimenting with new ideas and swiftly adapting based on results. This requires substantial organizational effort but delivers tangible benefits,” said Tar.

Regarding Orlen’s Bliska brand, Tar revealed that the number of stations operating under this banner had decreased to 13 by the end of 2024, down from 20 in 2023. These stations are gradually being rebranded under the Orlen name, although Tar did not specify a timeline for the complete phase-out of the Bliska brand.

“We often retain a single station under legacy brands, such as Petrochemia in Płock or CPN in Warsaw, to preserve trademarks and honor key milestones in our company’s history,” he added.

Source: Orlen and ISBnews